Professional Speakers Training Academy

Spring 2008 Locations

Please contact the individual locations for registration and specific classroom assignment

The fee at all locations is $600

Forget about all the smoke, mirrors, and hype -this is the REAL DEAL!

The instructors, Mike Rounds and Nancy Miller, delivered 287 PAID PROGRAMS in 2007 and already have over 200 bookings for 2008!

In this program, they will teach you everything you need to know to get profitable bookings for your speaking skills.

NOTHING IS LEFT OUT!

You'll get training, materials, databases of places to book your talks, and instructions on how to do it! Now!

There is NO recycled rhetoric - just good, solid information on how to get yourself booked.

Other programs claim to have the answers - this one REALLY Does!

Here's what you'll receive in this intensive two day training program:

Professional Speakers Training Academy

Schedule of events

Day 1

8:00 AM – 9:00 AM    Coffee, Housekeeping, Introductions, and Networking

9:00 AM -12:00 PM    Getting Booked in the Speaking Business

1.         Basics and realities of the business – The golden triangle of speaking profitability

2.         The buying motivation – why speakers are hired and how to target the market

3.         The different markets, how to book and make money from them

• Training companies
• Rubber Chicken Circuit
• Rubber Band Circuit
• Radio Talk Shows
• Self-Sponsored Seminars
  • Venues – tips and operational setup
• Corporations and associations
• Bureaus and Agents – How to work profitably working with them
• Destination Management firms

4.         Fee setting

5.         Backside Business

• Mastermind Coaching
• One-On-One Coaching
• Contracts and agreements

6.         Smiling, dialing, and database management

7.         Organizational Involvement

• NSA (National Speakers Association), Local and National
• Networking Groups
• Toastmasters
• Industry Specific Groups

12:00 PM -1:00 PM    Lunch and Networking (On your own)

1:00 PM - 4:00 PM                 Setup and Operation of your Speaking Business

1. Being an independent contractor
2. Types of speaking businesses - setup and structure

·         Sole proprietor

·         Corporation

3. Marketing with postcards
4. Accounting
5. Record keeping and follow up
6. Database Management
7. Email follow up and client connection programs
8. Insurance
9. The IRS and Business Banking
10. Resale permits
11. Obtaining and using a credit card merchant account
12. Standard merchant Accounts
13. Paypal® On-Line
14. Paypal® face-to-face
15. Equipment and software

Day 2

8:00 AM – 9:00 AM    Coffee, Housekeeping, Introductions, and Networking

9:00 AM - 12:00 PM BORS (Back of room sales) - Creating Products to Sell

1.Written products

• Books
• Workbooks
• Booklets
• Tips sheets
• Newsletters

2.Audio products

• Live recordings
• Studio recordings
• Special target recordings

3.Video products

• Live recordings
• Studio recordings
• Special target recordings

4.Computer products

• Producer® programs
• Pod Casts
• E- Books
• Pay-Per-Download materials

5.On-Line Products

• Self-study programs
• Interactive training programs

6.Teleconferences

• Audio
• Video

7.Trademark and Copyright protection for your work

8.“Backside” Business

• Additional training sessions
• Consulting sessions

12:00 PM -1:00 PM    Lunch and Networking (On your own)

1:00 PM   - 4:00 PM   Getting Your Career Started

1. Interactive session for creating programs:
   • A workshop
   • A keynote
   • A boot camp
2. Interactive session for creating promotional elements

• A one-sheet adverting/promo piece

• A speaker’s website

• A speaker’s demo video

• A demo audio

• A postcard adverting/promo piece

• A press release

3. Creating backside services

• Defining saleable areas of expertise
• How to price your services

4. Final Questions and feedback

 Exercises that will provide take home products

1. Media kit outline and list of tasks
2. One sheet composition and rough editing
3. Three program descriptions and editing
4. Three hour seminar outline
5. Module profile for keynote speeches
6. Outline of a tips booklet
7. Outline of a book/workbook
8. Outline of an audio product
9. Creating a Producer® product
10. Scheduling your projects

Products included with training include over 1,500 pages of printable information, five hours of video, four hours of audio, and hundreds of resources and web sites to support the speaking profession.

• Large (2 ½”) three ring notebook w/dividers:
  • Selected sections of Professional Speaking for the Clueless®
  • Selected sections of Self-Publishing for the Clueless®
    • Projects and Scheduling
  • Outline materials for seminars, workbooks, and modules
  • Outlines, schedules, and definitions
  • Speed Scheduling™
  • Speaking Trio™ Resources

• Marketing the One-Person Business™ Book
• Mechanics of Starting A Home Based Business™ Book
• Professional Speaking for the Clueless® audio/manual CD
• Profitable Publishing for the Clueless® audio/manual CD
• Project Management for the Clueless® audio/manual CD
• Talk, Talk, Talk™ DVD series
• How To Create an Effective Web Site™ CD
• Marketing with Postcards™ DVD
• Support products CD
  • Producer™ software with Flash® instructions
  • Demo version of Acoustica™ Audio recorder
  • Demo version of Acoustica™ Label maker
  • Speaking and product development resources
  • Tips template
  • Web site resources
• Certificate of Completion

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Copyright © 2006 Rounds, Miller and Associates
Last modified: 04/21/08